Truck wrap Update (3rd Phase)

It has been extremely busy. We have a training that our leadership has required of us, it takes 20 hours minimum to complete. In the Marketing Directorate we are pretty well spread thin we really don’t have much time to slow down to do this training. At the moment I’m taking two classes for a web certification, I’m dealing with the requirements at work and the demands of having a family.

This week I was listening to the training on one computer while I designed on another.   I call it “ULTIMATE MULTITASKING”. It’s stressful. In the mist of this the top projects are all at a crucial milestone.

I finalized the options of the truck wrap that our team wants to present. It was sent for approval within our command for direction before it is shown to the General. We chose to present two sets (pictured).

One version is “Universal” it covers several of the Family MWR programs all on the one truck. This really wasn’t what the boss asked for but we wanted to provide it as an option. The second is program specific; each truck has one particular program as its focus. When the General saw the second version (pictured below) of the Army Family Covenant (AFC) truck he decided that we needed to take the opportunity to showcase some of the programs that we provide. We decided to depict the programs through the brand marketing has already created for it. (An example is the “Survivor Outreach Services” Ad pictured on the right.)

The second phase of the AFC material took a turn for a more patriotic look. We were still trying to communicate family and strength in the covenant. Our inspiration came from materials we had created for a conference last year (pictured above).  The Installation Management Command’s tagline is “The Army’s Home.” The overall look for the banners that were created had the sky in the background mainly to communicate a bright new future for the command.  The sky is what carried over to the second phase of the truck wrap and the new AFC brochure. I added the American Flag in the background and kept the images of the family, concept from our original AFC look.

As always I’m interested to see what direction is chosen.