Sunday, March 13, 2011

Soldier Show Poster Concepts

This week was just as busy as the last one. Basically, it was another week of juggling multiple tasks along with the “walk-in” requests.  We call these ‘drive-bys,” because people come in and drop off stuff to be done and leave. Unfortunately, they are usually needed within a short timeframe.
Our main focus for this week was to work with one of our contractor web designers from our Virginia based team to learn how to maintain several of our websites.
A few other tasks to accomplish were to finalize the mandatory training, pass the exam and to provide at least five drafts of the Soldier Show Poster. The show’s theme this year is “Carnival.” I couldn’t wait to have the time to develop this project.  I wanted to get started last week. As I mentioned in my blog a couple of weeks ago my idea was to create something inspired by the look and feel of “Cirque du Soleil.” Part of this became difficult when we found out that the cast didn’t have the costumes ready for our scheduled photoshoot. We didn’t have much choice considering the timeline but to go ahead and get headshots of the cast. I wanted to use images of the soldiers in costume. In “Cirque du Soleil’s” look they have a ‘focal character” with bright colors surrounding them. I brought in the use of bright colors and a play with the type. I feel like I could develop the typography more.  My goal at this stage is to get a general direction on the overall design. Then I can clean up and develop the chosen draft. I still used a focal image but it wasn’t exactly what I wanted to use because of our limited selection of images. Since this has to do with a show using a stock image to portray a character would be misleading. So, I used images where the faces weren’t distinctive.
The drafts have been sent to the Army Entertainment team for their feedback. We may be instructed to use one type treatment with another image and so on. Needless to say, we wait.
You can take a look at the thumbnail image of the concepts I provided. 

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