Part II: Soldier Show Concepts

I was given some direction this week on the Soldier Show Poster. I was informed that the client preferred posters #3 and 7. But #7 had the most votes.  Apparently the show has a circus-like appearance but they really didn’t like the idea of really showing any “personalities.” At least not the way I depicted them. The client wants more of a feel of the circus without showing anyone. At least that’s what I understood.

  

What is confusing is the following guidance that I received. I was instructed to modify #1, #2 and #6. The client didn’t pick any of those.  Number 1, I was to switch out the background of the first option with the one from #6. Number 2, I needed to change the silhouette of the ringmaster. The feather did not go over very well neither did the glasses which I was able to change. Number 3, I also had to create the versions as a cover design without all the text that the poster includes. Hopefully, this change would allow the client to get a better idea of the direction.  

My original idea was to get a “Cirque du Soleil” look and feel but honestly I don’t know that I’m doing the project justice at this point. When these “high profile” projects come up a parade of people have to be involved. This usually just complicates the process.

One of the benefits of this project unlike some of the ones I work with is that it does have a timeline. The Soldier Show's first presentation is at the end of April so we are rushing to get our approvals on the materials necessary to provide to the Installations. We will create print ads, electronic ads, posters and the show program.

You can see below the last three that were forwarded the first and third are very similar because of the same background. And so the process continues . . .