Survivor Outreach Services Campaign

A campaign that comes to mind that I designed from conception to production is the Survivor Outreach Services (SOS) material.

SOS is an Army program that was developed to serve the Surviving Families of the Fallen and provides the long-term support, resources and emotional connections.

In the design process it was important that we keep the sensitive subject in mind. What is a survivor that has just lost a loved one going to be able to look at without being offended?

One of the main focuses for this material was to provide a sense of hope. In order to reinforce it I chose a color that symbolizes hope which is green. Then the marketing account manager and I decided to use images of survivors themselves. We decided to use hands as the main image used throughout the materials. The image we chose to use were two holding hands one of a child and another of an adult, it is what you would see when someone is being guided.

I don’t want to get spiritual because I like to respect everyone’s beliefs but there is scripture that states that we should become like children in our trust in God. So the image of the child’s hands has multiple meanings. It depends on how the viewer looks at it.

SOS Materials Developed

In the brochure, we provide the immediate information needed and faces of those that have experienced a loss their names are captioned with the year of survival. Hopefully the visual will provide a sense of not being alone as well as a place that can help. Other materials we created were cards, ads, bookmarkers, posters for the installation SOS offices, folder and more.

I’ll leave you with a video that really speaks to this program. Interestingly the seventeen year old that composed it also used green.  Click here to see the video "Remember Me".